Whether a business is centuries old or just releasing their first product, the current environment presents a range of challenges. Consumers are increasingly skeptical of the sincerity of legacy brands as well as some of the leading digital service providers. Some might even go so far as to say that an erosion of trust has occurred. At the same time, businesses continue to be enamored by the capacity of digital environments, objects, experiences, and marketplaces to captivate these disaffected – and particularly younger – consumers in order to generate strong returns on investment, while also potentially supporting enhanced sustainability.
To address the challenges and opportunities presented by this context, new technology is facilitating an “Internet of Value” defined by:
This Internet of Value is facilitated by Tokenization, Blockchain, Industry 4.0 (TBI). For our purposes, Industry 4.0 includes IoT, ML/AI, AR/VR, robotics and advanced manufacturing, and human / machine hybridization. These new technologies can accomplish a range of things:
In this article, we explore the strategic use of this technology and then how to deploy such strategies through a shift of focus from enterprise to industry architecture, capitalizing on the resonance of things and experiences, and shifting to the production of fewer things that are higher quality with more digital assets associated with them. In addition, we introduce the Adults in the Room Protocol (AITR Protocol) as a means of Standardizing & guaranteeing the quality of Tokenization, Blockchain, and Industry 4.0 (see AITR (Adults in the Room) Protocol: For standardizing and guaranteeing the quality of the deployment of Tokenization, Blockchain, and Industry 4.0, Nomic Consulting, 2023).
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